typical angst filled entry - please ignore if you take me seriously

If you ever see me wearing this outfit, it could mean one or all of these things:

1. I had three hours of sleep the night before
2. I had/have a french test that morning
3. I am NOT in a good mood

Frankly, I have been procrastinating everything important this entire semester. The following is the typical cliche rant of all college students. Wah wah I have too much work blah I need to sleep wah I can never catch up meh I would be perfectly happy instead to live in a box and be a starving artist (maybe not so typical).

This is what my desk looks like after TWO days of classes:

1. 

It's getting ridiculous. On the bright side, I was asked out on a date (kind of) online. Is this where social media/dating is going? As you can obviously tell from the evidence above, I don't get out much - at least during the week.

Man, I always have great plans to write a ranting and raving entry, but then when I finally get home and get online, the effort is too much. I'll make it up to you, I promise.

like a monkey with it's miniature cymbals

Friday morning was my big "wear corporate gear" day. It also made me realize that it's the little things that matter when it comes to my love for New York. Friday morning at the School of Comm.'s internship fair I met these great people from DScribed Strategic Communication and Design . Both young and fun. Just their website alone makes them attention worthy. I drove to Mineola to try to catch the 12:03 train and had a living nightmare about no parking, an unreadable debit card, and three inch heels. I caught a later train, got in around 1:33, hailed my own cab for the first time, walked into Rubenstein Associates, Inc. and razzle dazzled HR rep Megan Wheeler. I felt I did well.
Went to Union Square to wait for Sara to get out Edelman Digital . I was looking at beautiful flowers and thinking about their existence in an otherwise gray environment when I heard Daft Punk floating through the air. Two dancers, one of which was evidently a yogi, were performing. Basically they spent about 20 minutes warming up to dance for five minutes, do a creepy spider crawling thing, and jump over eight children.

















Went to Strand, bought books. Go figure.
Sara and I met Steph and Tiel at Aperture for the gallery opening for Luigi Ghirri's "It's Beautiful Here Isn't It..."
( November 8, 2008– January 29, 2009) to have Julia aid us in drinking surprisingly potent wine.
Sara, Steph, and I then took the JMZ to Myrtle Ave for the smokiest loft party I have ever been to. Keep in mind - I am still wearing corporate wear (trust me, I regret it now). Met a cute Jarvis Cocker look alike from Oklahoma. Hopefully he wasn't put off by my placing a business card in his pocket.
Passed out on the JMZ to Jamaica around 2 am.
Drove the girls home, slept well.
Saturday wouldn't stop raining on my parade.

Worked all day today at the LICM's "Friends Around the World" event. Pamela was dancing with Shake It!. Her camera died, so I tried taking pictures with my cell phone. Obviously not stellar.

Have been listening to Hot Chip's "Over & Over".....over and over again.

it's a little after the fact but.....

I can't wait for Venice

over and over and over again

yet again, one of those long days that can only be shared through bullet points. At least I look good in business casual...

• PRestige meeting. Next semester I will have a new position focusing on Development and Publicity. The ideas in my head go on endlessly. Some possible clients for next semester are HTVi and the Hofstra Music Fest. I suggested that when searching for new members to fill the soon to be vacant positions of On-Campus Account Executive and VP, we ask them to submit resumes to better judge their overall work ethic and potential.
• 
  
• PRSSA meeting, wondering about whether to run for E-board next year. This will mean no internship in the fall. Will have to weigh out the odds.
• 
  
• Met with Frisina about creating a general Hofstra PR blog to work as an internal communication vehicle for the major as well as a way to "boast" to the world about the successes of Hofstra's PR students. Frisina puts on the role of momma bear by asking if I can take on the workload. We think we can make it where I earn three independent student credits and maybe some Individually Negotiated Honors Option credits too. Hopefully so, time is winding down.
• 
  
• went to "From FACEBOOK to Face-to-Face:Ace Your Professional Style in a New York Minute!" networking dinner with speaker Trish Rubin - a woman who I officially want to make my best friend. My goodness. She was vivacious and passionate and definitely pulled off the "personal but professional" aura I want to perfect. Rubin opened with asking us in a year from now, "where do you want to be?", and then plan backward from that. Rubin mostly discussed how to network and make first impressions. She gave great pointers, such as to put "good energy" out there and say good morning to everyone, including the doormen, new stand people, and construction worker. Another point she made that I live by is be a continuous learner. she also said above all, be not humble! Rubin also referenced Wawa oh how i miss that mid-atlantic convenience store with wonderful iced tea....Frankly, she was a fascinating, engaging person and I hope I will become that admirable in the future. I barely had the time to run to her. I basically blurted out "I'm the PR person - I came to see YOU!" and handed over my strangely geometric shaped business card. As creepy as it is, never before have I heard a speaker at Hofstra that I want to make my best friend. It shall happen -- thanks to social networking ta DA!

I was originally planning to write about the brilliance of Obama's campaign, but here are two articles (thanks PRSA email)about it. From PRWeek :Obama's savvy comms propel him to victory. Advertising Age: How Obama Killed 'Election Day' and Became President.
Basically, everyone agrees that Obama's campaign was smart enough to use the Internet and social networking to increase support. Kudos.

On Friday I have the first interview with Megan Wheeler of Rubenstein Associates, Inc. for the Tribeca Film Festival internship I have been looking forward to for a year. Next Monday - Interview with Joe Carozza of Rogers & Cowan. Frankly, just entering their website I heard birds singing. The Arts/Culture page is so beautifully written. I nearly teared up.

I don't even want to think about the butterflies. According to Trish Rubin, I should listen to music before the interview in order to emit *SPARKS* , something equivalent to what "We are the Champions" was for the Mighty Ducks. How do I feel? Scared, nervous, excited, anxious to be uber impressive. Hopefully I can buy a pair of tights without holes before Friday...

Speaking of Tribeca Film Festival, I get this handy daily email filled with various "film" news from Tribeca Film. Today: 5 More Reasons to Love Paul Rudd. I'm trying to think of the first movie where I fell in love with him. Either Clueless or The Cider House Rules.

The lil sis Angela turned 18 today....AFTER the election. Poor baby sis.

Obama-rama

Yeah we did.
I am in complete awe of this monumental event in history.

I just wish people would stop screaming "Obama" outside my window so I could get some sleep.

peter shankman speaks about "poking" and it's west coast origins

In Breslin Hall in front of 4 PR classes, Peter Shankman begins in the typical way by sharing stories of his youth, delivering in a manner where he is rewarded with laughter. He first warns he is in a "crappy mood" since his MAC crashed. He advises to get rid of kegger photos from Facebook. His shirt is untucked. Social media is moving fast. Social media provides transparency, relevance, brevity.

One is always on camera. We are in a society that moves towards everyone being on video all the time- we always have been, we are not just aware of it.

We see corporate America as old white men - when you are old, you are set in your ways and you die. You get replaced. The boards are now being replaced by younger people: a generation who has seen companies disseminate, such as ENRON. Companies would get away with everything. Our generation says Screw that! "we will be transparent!"

Press releases are going to die. (knew that ) But the
ability to write will never go away. As PR practitioners we will be doing more writing than ever done before. info is now delivered in short micro bursts: blogs, facebook, twitter, stadium walls. 40 percent of news come from citizen journalists. How does it play in pr? It's the future of communication. Shankman is of the "mtv"generation - attention as long as music videos. For mine, it's a 140 characters.

Society takes mass events to appreciate new technologies. Twitter will be massive - a student was arrested abroad. He twittered "arrested" and 7 hours later it got to the State Department and was released.

Social media is the ability to screw up faster and to a larger audience than ever before.

Facebook is better than linkedin. One must be smart - no bong shots - one must be personal, yet professional. Facebook can be the first introduction to a new employer. It's more than a resume - it shows a person's personality and professionalism combined.

People like to feel special - not crappy. We like to make our friends feel our misery. We must treat our friends one level above crap - they will become fans.

Used well, pr is the ability to get other ppl to do your press for you: you are not telling story - you are getting other ppl to tell story for you. The ideal end result - you made $$$. You better help sell something. "Get one mom to tell 150 moms...that sells something."

This is where it gets crazy

Shankman uses examples of facebook birthdays - you remember most the people who wished you a happy birthday. No one cares anymore - it's always about me me me MEEEEE.
Going to networking events is "like watching a factory assembly line". As a society we do not listen. Networking is not throwing business cards. Shankman asks to see our business cards - forgot my cards at home ---damns---
are u basically telling me to have a more unique card? i know that. i was thinking about drawing with a crayon on mine -- childish or unique?
now Shankman is sharing a baboon story.
baboons and bananas.
i apologize - i missed the baboon story that somehow relates to corporate jobs.

People will remember a tactic if it has not been done that way before. Just because no one said you could do it, doesn't mean you can't. Shankman throws his business card at Micah Jesse - a poker chip with a picture of him skydiving.

Shankman made "It sank - get over it" t-shirts: He hated the movie "Titanic". One Friday night - he sold 500 shirts in 6 hours. Next day he was called into USA today.
Two months, 250,000 t-shirts, 250 media outlets.

You don't need a trillion dollars to start a company anymore. Don't be afraid to show off - (not a problem for me). "When you get made fun of in junior high, you grow a thick skin and don't care anymore" and never be afraid to have a new idea. We have a world where you can try anything that is different.

My generation will be "the one who takes it." Shankman is jealous to be in our position.

say it aint so

Halloween weekend is officially over, and so far I have counted 27 beer bottle caps in my room.

I forgot today was Daylight Savings. I originally set my alarm for 9:45 am in order to get to the gym before work. Therefore, I woke up at 8:45 - yet was not upset, for I had another hour to sleep. I loving "FALLing back" an hour.

Now that it's November it's time to get serious. I have two networking dinners in the next week and a half, an internship fair, 5 agencies to email, and 60 or so business cards to print out. Every ounce of spare time is being used for catching up. My time management for classes has been lacking. However, after this semester I will be done distribution courses and everything I learn will be more meaningful.

Masked Avengers - comedy duo from Canada, evidently prank called Sarah Palin .

I ordered Chinese takeout for dinner tonight and my fortune is great.

"The joyful energy of the day will have a positive affect on you."

Glorious way to start off the week.

I have been going through last.fm for the past hour and I found this Junior Boys video for "In the Morning". Not only is it a throwback to two years ago, but when watching it, you can't think help but think about what a great tutorial video it would be to drink responsibly. Don't get trashed --- you'll pass out on street corners and sink into the sidewalk.