it's a little after the fact but.....

I can't wait for Venice

over and over and over again

yet again, one of those long days that can only be shared through bullet points. At least I look good in business casual...

• PRestige meeting. Next semester I will have a new position focusing on Development and Publicity. The ideas in my head go on endlessly. Some possible clients for next semester are HTVi and the Hofstra Music Fest. I suggested that when searching for new members to fill the soon to be vacant positions of On-Campus Account Executive and VP, we ask them to submit resumes to better judge their overall work ethic and potential.
• 
  
• PRSSA meeting, wondering about whether to run for E-board next year. This will mean no internship in the fall. Will have to weigh out the odds.
• 
  
• Met with Frisina about creating a general Hofstra PR blog to work as an internal communication vehicle for the major as well as a way to "boast" to the world about the successes of Hofstra's PR students. Frisina puts on the role of momma bear by asking if I can take on the workload. We think we can make it where I earn three independent student credits and maybe some Individually Negotiated Honors Option credits too. Hopefully so, time is winding down.
• 
  
• went to "From FACEBOOK to Face-to-Face:Ace Your Professional Style in a New York Minute!" networking dinner with speaker Trish Rubin - a woman who I officially want to make my best friend. My goodness. She was vivacious and passionate and definitely pulled off the "personal but professional" aura I want to perfect. Rubin opened with asking us in a year from now, "where do you want to be?", and then plan backward from that. Rubin mostly discussed how to network and make first impressions. She gave great pointers, such as to put "good energy" out there and say good morning to everyone, including the doormen, new stand people, and construction worker. Another point she made that I live by is be a continuous learner. she also said above all, be not humble! Rubin also referenced Wawa oh how i miss that mid-atlantic convenience store with wonderful iced tea....Frankly, she was a fascinating, engaging person and I hope I will become that admirable in the future. I barely had the time to run to her. I basically blurted out "I'm the PR person - I came to see YOU!" and handed over my strangely geometric shaped business card. As creepy as it is, never before have I heard a speaker at Hofstra that I want to make my best friend. It shall happen -- thanks to social networking ta DA!

I was originally planning to write about the brilliance of Obama's campaign, but here are two articles (thanks PRSA email)about it. From PRWeek :Obama's savvy comms propel him to victory. Advertising Age: How Obama Killed 'Election Day' and Became President.
Basically, everyone agrees that Obama's campaign was smart enough to use the Internet and social networking to increase support. Kudos.

On Friday I have the first interview with Megan Wheeler of Rubenstein Associates, Inc. for the Tribeca Film Festival internship I have been looking forward to for a year. Next Monday - Interview with Joe Carozza of Rogers & Cowan. Frankly, just entering their website I heard birds singing. The Arts/Culture page is so beautifully written. I nearly teared up.

I don't even want to think about the butterflies. According to Trish Rubin, I should listen to music before the interview in order to emit *SPARKS* , something equivalent to what "We are the Champions" was for the Mighty Ducks. How do I feel? Scared, nervous, excited, anxious to be uber impressive. Hopefully I can buy a pair of tights without holes before Friday...

Speaking of Tribeca Film Festival, I get this handy daily email filled with various "film" news from Tribeca Film. Today: 5 More Reasons to Love Paul Rudd. I'm trying to think of the first movie where I fell in love with him. Either Clueless or The Cider House Rules.

The lil sis Angela turned 18 today....AFTER the election. Poor baby sis.

Obama-rama

Yeah we did.
I am in complete awe of this monumental event in history.

I just wish people would stop screaming "Obama" outside my window so I could get some sleep.

peter shankman speaks about "poking" and it's west coast origins

In Breslin Hall in front of 4 PR classes, Peter Shankman begins in the typical way by sharing stories of his youth, delivering in a manner where he is rewarded with laughter. He first warns he is in a "crappy mood" since his MAC crashed. He advises to get rid of kegger photos from Facebook. His shirt is untucked. Social media is moving fast. Social media provides transparency, relevance, brevity.

One is always on camera. We are in a society that moves towards everyone being on video all the time- we always have been, we are not just aware of it.

We see corporate America as old white men - when you are old, you are set in your ways and you die. You get replaced. The boards are now being replaced by younger people: a generation who has seen companies disseminate, such as ENRON. Companies would get away with everything. Our generation says Screw that! "we will be transparent!"

Press releases are going to die. (knew that ) But the
ability to write will never go away. As PR practitioners we will be doing more writing than ever done before. info is now delivered in short micro bursts: blogs, facebook, twitter, stadium walls. 40 percent of news come from citizen journalists. How does it play in pr? It's the future of communication. Shankman is of the "mtv"generation - attention as long as music videos. For mine, it's a 140 characters.

Society takes mass events to appreciate new technologies. Twitter will be massive - a student was arrested abroad. He twittered "arrested" and 7 hours later it got to the State Department and was released.

Social media is the ability to screw up faster and to a larger audience than ever before.

Facebook is better than linkedin. One must be smart - no bong shots - one must be personal, yet professional. Facebook can be the first introduction to a new employer. It's more than a resume - it shows a person's personality and professionalism combined.

People like to feel special - not crappy. We like to make our friends feel our misery. We must treat our friends one level above crap - they will become fans.

Used well, pr is the ability to get other ppl to do your press for you: you are not telling story - you are getting other ppl to tell story for you. The ideal end result - you made $$$. You better help sell something. "Get one mom to tell 150 moms...that sells something."

This is where it gets crazy

Shankman uses examples of facebook birthdays - you remember most the people who wished you a happy birthday. No one cares anymore - it's always about me me me MEEEEE.
Going to networking events is "like watching a factory assembly line". As a society we do not listen. Networking is not throwing business cards. Shankman asks to see our business cards - forgot my cards at home ---damns---
are u basically telling me to have a more unique card? i know that. i was thinking about drawing with a crayon on mine -- childish or unique?
now Shankman is sharing a baboon story.
baboons and bananas.
i apologize - i missed the baboon story that somehow relates to corporate jobs.

People will remember a tactic if it has not been done that way before. Just because no one said you could do it, doesn't mean you can't. Shankman throws his business card at Micah Jesse - a poker chip with a picture of him skydiving.

Shankman made "It sank - get over it" t-shirts: He hated the movie "Titanic". One Friday night - he sold 500 shirts in 6 hours. Next day he was called into USA today.
Two months, 250,000 t-shirts, 250 media outlets.

You don't need a trillion dollars to start a company anymore. Don't be afraid to show off - (not a problem for me). "When you get made fun of in junior high, you grow a thick skin and don't care anymore" and never be afraid to have a new idea. We have a world where you can try anything that is different.

My generation will be "the one who takes it." Shankman is jealous to be in our position.

say it aint so

Halloween weekend is officially over, and so far I have counted 27 beer bottle caps in my room.

I forgot today was Daylight Savings. I originally set my alarm for 9:45 am in order to get to the gym before work. Therefore, I woke up at 8:45 - yet was not upset, for I had another hour to sleep. I loving "FALLing back" an hour.

Now that it's November it's time to get serious. I have two networking dinners in the next week and a half, an internship fair, 5 agencies to email, and 60 or so business cards to print out. Every ounce of spare time is being used for catching up. My time management for classes has been lacking. However, after this semester I will be done distribution courses and everything I learn will be more meaningful.

Masked Avengers - comedy duo from Canada, evidently prank called Sarah Palin .

I ordered Chinese takeout for dinner tonight and my fortune is great.

"The joyful energy of the day will have a positive affect on you."

Glorious way to start off the week.

I have been going through last.fm for the past hour and I found this Junior Boys video for "In the Morning". Not only is it a throwback to two years ago, but when watching it, you can't think help but think about what a great tutorial video it would be to drink responsibly. Don't get trashed --- you'll pass out on street corners and sink into the sidewalk.

Equally Cursed and Blessed

Today was one of just plain awfulness. Almost every aspect of the day that could have gone badly did so.
Woke up tired - hurried to finish PR Research Methods and Assessments paper before work - found out halfway through giving a tour that my school group was part of the ESL program and could barely understand English - printers were backed up in Hammer Lab - kept nodding off in PR RM's and A's - got charged too much for Chinese food - had my Physics teacher randomly talk about the importance of insects - got a migraine - called my grandmother since it was her birthday and she just sounded...old - tried on Halloween costume, doesn't fit - dinner (more Chinese food) was an hour late - had two trackers sign up for my Airwave slot (thankfully both didn't show up).

It sounds terrible for anyone to rant and rave and whine like that, but one must understand that these past two weeks of midterms have by far been the worse since starting college. What with all the Jewish holidays and the Debate, I've missed so many classes and put off work that I just ended up overwhelming myself. Not to mention I can't say no to helping some one out and I'm an overachieving perfectionist (goddamn me). It is somewhat encouraging to think I can't be the only one with constant migraines, lack of sleep, and a tendency to cry in front of the entire Marketing Department.....it's all worth it in the end though, right? Character building? Maybe one day I'll show off my bicep?

And to THINK they wanted to place trackers during my slot so I couldn't have the ONE thing that is all mine. I am too young to have children, I have no significant other, and my family is two hours away, all I have--- I spoke too soon...a tracker just walked in. GAHHHH

This was fun to find from PR week - student run agencies. The article made me think about how I want to take PRestige, call it my baby, and rework it to something better. Right now, we meet twice a week with just the main staff. I wish we could set it up more as a conference and include everyone involved with the committees. If only, if only.

Oh! and I just got Glue . What happens is that you download this application that sits in your toolbar. It is supposed to track sites you visit and take note of books, music, and movies you look at. "Friends" can follow you and track whether they have the same interests. It doesn't work on all sites - for example, I listen to music on thesixtyone primarily. Glue doesn't acknowledge the artists I look up on that site, but it does on Last.FM. Also, when listening to music and opening Glue, the song stops and you have to restart the browser all over again. I'm trying to be as fair as possible and not to purposely look at sites. I want to see how well Glue tracks what I look at. Hopefully in the future Glue will track what blogs and sites you visit.
what really matters is what you like, not what you are like. books, records, films -- these things matter! Call me shallow, it's the fucking truth." -High Fidelity-

This week's Airwave Playlist:

artist	song	album	C/A/R
Portugal the Man	Lay Me Back Down	Censored Colors	C
Amanda Palmer	Runs in the Family	Who Killed Amanda Palmer	C
Boy Eats Drum Machine	Planets + Stars	Booomboxxx	C
Arctic Monkeys	Brainstorm	Favorite Worst Nightmare	A
Miniature Tigers	The Wolf	Tell It to the Volcano	C
Thao	Fear and Convenience	We Brave Bee Stings and All	A
Shugo Tokumaru	Green Rain	Exit	C
El Guincho	Palmitos Park	Alegranza!	C
Black Lips	It Feels Alright	Good Bad Not Evil	A
Lykke Li	Dance Dance Dance	Youth Novels	A
Santogold	Creator	-----------------	A
Karl Blau	Mockingbird Diet	Nature's Got Away	C
Hot Lava	Blue Dragon	Lavology	C
School of Seven Bells	Half Asleep	Alpinisms	C
Beirut	Postcards from Italy	Gulag Orkestar	A
Deerhoof	Offend Maggie	Offend Maggie	C
TV On the Radio	DLZ	Dear Science	C
Pop Levi	You Don't Gotta Run	Never Never Love	C
Ratatat	Falcon Jab	LP 3	R
Rafter	Sassy	Sweaty Magic	C
Hot Chip	Wrestlers	Made In the Dark	A
The Heavy	Set Me Free	Great Vengeance and Furious Fire	A
Her Space Holiday	Same Song Sing Along	Sleepy Tigers	C
Mad Gregs	White Out	Big Nun	C
Dan LeSac vs. Scroobius Pip	Thou Shalt Always Kill	Look for the Woman	A
M.I.A.	Paper Planes	Kala	A
Peter Bjorn and John	Objects of My Affection	Writer's Block	A
The Receiving End of Sirens	Disappear	The Earth Sings Mi Fa Mi	A
Self Against City	Record Store	Pigs	A
VHS or BETA	She Says	Equally Cursed and Blessed	A
Starf*cker	Myke Petyson	Starf*cker	C
The Mountian Goats	Lovecraft in Brooklyn	--------------------	C
Karl Blau	Make Love that Lasts	Nature's Got Away	C

Over 600 Sarah Palin costumes have been sold at Ricky's Halloween Costume Superstore in Manhattan - courtesy of NYTimes

I spent two hours last night rewriting my resume and updating my Linkedin profile. I have three papers due tomorrow and Friday as well as a French test I NEED to do well on. As of late, what with so many priorities, it is hard to choose what deserves more attention. I value my education above anything else. When I selected Public Relations as my major, I should have realized that I had to cast my scholarly self aside in order to enhance my chances of recieving a successful career in PR.

I've been fully more appreciative of Mark Twain's philosophy: "I have never let my schooling interfere with my education." Steve Rubel wrote a blog entry earlier last week about how PR professionals need to find new ways to simplify their lives. I'm doing so by listening to my French textbook Francophone on audio while blogging and skimming my Google Reader. It's not working. I signed up for a tutor, who I know only as "Sarah". I am meeting with her today for the first time. I'm wondering how to explain to her that my biggest problem with French is my inability to feel motivated to study it - period. Despite the fact it's a beautiful language, I would rather spend my time gaining more points on thesixtyone than listening to recorded voices speaking French and having no idea what they are saying.

Professor Frisina has asked if I could help her create a blog or web album or what not in order to post pictures taken of PR majors at the Presidential Debate. Somehow I have become the "new media" girl despite that fact I am still a novice. I don't think a blog is the right way to go - since it would show photos of the debate, it is dated material and something temporary must be used instead.

In the future I envision making some sort of web source primarily for PR majors to get news about the major, read updates about PRSSA and PRestige, share experiences about internships, or write opinions about PR in general.

I should probably learn French first.

I was going through Gawker and despite the fact this was posted yesterday, this post still cries out for attention. Pepsi spent millions of dollars to create a new logo - probably just to give one lucky graphic designer something to do. Let's compare and contrast:

Money well spent. It reminds me of sailing.